THE UNITED REPUBLIC OF TANZANIA 

PRESIDENT’S OFFICE 

PUBLIC SERVICE RECRUITMENT SECRETARIAT 

Ref.No.JA.9/259/01/A/351 9 th AUGUST, 2023 

VACANCY ANNOUNCEMENT 


1.0 BACKGROUND INFORMATION 

On behalf of the Tanzania Tourism Board (TTB), Public Service Recruitment Secretariat (PSRS), invites dynamic, proactive, experienced and suitable qualified Tanzanians to fill four (4) vacant posts as follows; 

(i) Director of Marketing and Promotion, 

(ii) Marketing Manager (Foreing, Regional and Domestic), 

(iii) Manager MICE (Meeting, Incentive, Conference and Exhibition) and 

(iv) Public Relations and Communication Manager. 


1.TANZANIA TOURIST BOARD (TTB) Tanzania Tourism Board (TTB) is a Government Institution legally established by Tanzania Tourism Board Act, CAP 364 of 1962 as amended by Act No. 18 of 1992.The Board is mandated to promote and develop all the aspects of the Tourism in Tanzania. The following are detailed requirements for the posts: 


1.1.1 DIRECTOR OF MARKETING AND PROMOTION – 1 POST 

EMPLOYER TANZANIA TOURIST BOARD (TTB) 2 REPORTS TO BOARD OF DIRECTORS KEY COMPETENCIES/ ATTRIBUTES 

(i) Previous experience in a leadership or managerial role, overseeing marketing teams and strategies of business organization/ institution 

(ii) Strong understanding of the tourism industry, including market trends, target audiences, and competitive landscape. 

(iii) Proven track record of developing and executing successful marketing campaigns. 

(iv) Excellent leadership skills to manage and motivate a team of marketing professionals. 

(v) A strategic thinker capable of devising long-term marketing plans aligned with the TTB's goals. 

(vi) Strong written and verbal communication skills for conveying marketing messages effectively. 

(vii) Creativity and innovation in developing engaging and impactful marketing campaigns. 

JOB SUMMARY Develop and implement long-term corporate business plan and undertake research studies for the promotion and development of all aspects of the Tourism Industry including Foreign, Domestic, Reginal and Convention of Events. 

DUTIES AND RESPONSIBILITIES 

(i) To develop the board’s business and marketing strategy; 

(ii) To monitor the performance of the Board’s marketing initiatives to see if key performance indicators are being achieved; 

(iii) To develop marketing programs with quantifiable and objectives to measure results; 

(iv) To plan and oversee the design and production of all promotional aids and materials for distribution locally and overseas; 

(v) To decide on the various means of distribution of promotional aids; 

(vi) To coordinate the participation in various promotional campaigns and trips, trade fares and educational tours; 

(vii) To oversee the compilation and maintenance of up to date tourism data base and to prepare the quarterly and annual reports;

(viii) To initiate and coordinate domestic tourism awareness campaigns; 

(ix) To coordinate market and product research; 

(x) To monitor and coordinate the relationship of tourism stakeholders both overseas and locally; 

(xi) To prepare and to monitor the overall marketing and business development budget; 

(xii) To keep abreast with and maintain the Board’s compliance with all public statutes, laws and policies related to intellectual property, copyright and trademarks; 

(xiii) To analyse market trends, recommend changes to marketing and business development strategies; (xiv) To supervise staff under the marketing directorate; 

(xv) To oversee and monitor all Digital Marketing activities through Digital Marketing Command Centre and its implementation.  

(xvi) To perform any other duties related to his/her field as assigned by the Managing Director General. 

QUALIFICATIONS 

Master’s Degree in Marketing, Business Administration/Commerce in Marketing, Tourism, Cultural Anthropology and Tourism , International Business, and Marketing or equivalent qualification awarded by the recognized Higher Learning Institutions. 

The Master Degree must be directly related to Bachelor Degree/Advanced Diploma. 

LANGUAGES Proficiency in English and Swahili, other international language such as Germany, French Chinese etc. will be added advantage. 

EXPERIENCE 

Must have at least ten (10) years of working experience of which two (2) years should be in a Managerial position. AGE LIMIT Not more than 50 years except those in Public Service in which they should not exceed 52 years. 

TERMS OF EMPLOYMENT 

Five Years renewable based on Performance 

REMUNERATION 

Remuneration package in accordance with the Tanzania Tourism Board Salary. But also negotiable. 

APPLICATION TIME LINE 

Fourteen (14) days from the date of the advertisement 

1.1.2. MARKETING MANAGER (FOREIGN, REGIONAL AND DOMESTIC) – 1 POST

 EMPLOYER TANZANIA TOURIST BOARD (TTB) KEY COMPETENCIES/ ATTRIBUTES 

(i) Previous experience in marketing and promotion within the tourism industry, ideally with a focus on domestic, regional, or international markets. 

(ii) Proven track record of successful marketing campaigns targeting specific tourism markets. 

(iii) Experience in analyzing market trends, target audience preferences, and competitors in domestic, regional, and international tourism markets. 

(iv) Strong understanding of the tourism industry, including the unique demands and challenges of each market segment. 

(v) Knowledge of marketing strategies to promote Tanzania as a desirable destination in each market.

 (vi) Ability to devise and implement strategic marketing plans for different tourism markets. 

(vii) Experience in adapting marketing strategies to cater to the diverse needs of each market segment.

 (viii) Excellent written and verbal communication skills for effective messaging to various audiences in each market. 

(ix) Demonstrated leadership skills to manage marketing teams and collaborate with stakeholders. 

(x) Experience in guiding and motivating marketing teams focused on domestic, regional, and international markets. 

(xi) Strong analytical skills to assess marketing campaign performance and adjust strategies accordingly. 

DUTIES AND RESPONSIBILITIES 

(i) To manage and coordinate all aspects of marketing locally, regionally and international; 

(ii) To provide the best contact between TTB and its various stakeholders outside Tanzania including tourists, travel agents, tour operators, hoteliers, carriers, Tanzanian Embassies and the media; 

(iii) To prepare and disseminate correct information on Tanzania tourism to tourists, media and stakeholders;

(iv) To undertake publicity and advertisement measures that will ensure Tanzania tourist attractions and facilities receive the widest possible publicity overseas; 

(v) To maintain regular contacts with local and foreign contacts on issues related to publicizing and advertising Tanzania’s tourism; 

(vi) To identify and recommend to the Director of Marketing the most costeffective publicity and advertising channels for publicizing Tanzania’s tourism in the regional and foreign markets; 

(vii) To conduct domestic, regional and foreign tourism markets researches, surveys and intelligence;

 (viii)To undertake publicity and advertisement measures that will ensure Tanzania tourist attraction and facilities received the widest possible publicity domestically; 

(ix) To maintain regular contact with domestic market with issues related to publicizing Tanzanians tourist attractions; 

(x) To coordinate the production of promotion materials and control distribution to the wholesalers and tourists in the domestic, regional and foreign markets; 

(xi) To respond to requests and enquiries for specific information from local and international agencies;

 (xii) To Oversee and monitor all digital marketing center activities and its implementation; and 

(xiii) To perform any other duties as assigned by superiors. 


QUALIFICATIONS 

Master’s Degree in Marketing, Business Administration/Commerce in Marketing, Tourism, Cultural Anthropology and Tourism , International Business, and Marketing or equivalent qualification awarded by the recognized Higher Learning 5 Institutions. 

The Master Degree must be directly related to Bachelor Degree/Advanced Diploma. 

LANGUAGES 

Proficiency in English and Swahili, the official languages of Tanzania as well as other international language such Germany, French, Chinese etc. will be added advantage. 

EXPERIENCE 

Must have at least eight (8) years and has attained Senior Position level. 

AGE LIMIT 

Not more than 50 years except those in Public Service in which they should not exceed 52 years.

 TERMS OF EMPLOYMENT 

Permanent and Pensionable. 

REMUNERATION TTBSS 11 

APPLICATION TIME LINE Fourteen (14) days from the date of the advertisement 


1.1.3. MANAGER MICE (MEETING, INCENTIVE, CONFERENCE AND EXHIBITION) - 1 POST 

EMPLOYER TANZANIA TOURIST BOARD (TTB) 

KEY COMPETENCIES/ ATTRIBUTES 

(i) Previous experience in planning and organizing MICE (Meeting, incentives, conferences, and exhibitions, 

(ii) Proven track record of successfully executing MICE-related projects. 

(iii) Strong understanding of the MICE industry, including trends, best practices, and target markets.

 (iv) Experience in liaising with stakeholders, partners, and industry professionals to coordinate MICE events. 

(v) Knowledge of venue selection, logistics, budget management, and vendor coordination for MICE events. 

(vi) Ability to develop strategic plans to attract MICE business to Tanzania and promote the country as a premier MICE destination. 

(vii) Excellent written and verbal communication skills for effective event marketing and communication. 

(viii) Demonstrated leadership skills to manage a team responsible for planning and executing MICE events. 

(ix) Experience in motivating and coordinating teams to deliver successful 6 MICE experiences. 

(x) Strong organizational skills to manage multiple events and ensure smooth execution. 

(xi) Creative approach to designing and implementing innovative MICE event concepts. 


DUTIES AND RESPONSIBILITIES 

(i) To promote investment in tourism sector aimed at enhancing competitiveness of Tanzania destination; 

(ii) To organize, conduct or coordinate exhibitions and related promotion platforms that aim at promoting tourism in Tanzania; 

(iii) To coordinate and provide technical support and promotion for cultural tourism enterprises and their products; 

(iv) To sensitize and support the local communities to benefit from available tourism opportunities; 

(v) To identify potential business event leads and prepare bidding documents and support the bidding process by providing promotional materials; 

(vi) To promote public and private sector stakeholders’ engagement and collaboration on matters related to meetings, incentive travel, conference and exhibition (MICE); 

(vii) To coordinate all international meetings, incentive travel, conferences and events in Tanzania;

 (viii) To provide guidance and support to hosting international meetings, incentive travel, conventions, trade exhibitions and major events organizers by giving contacts of venues, hotels, conference organizers, tour operators and other tourism services providers; 

(ix) To identify meeting, incentive travel, conferences and events (MICE) investment development opportunities; 

(x) To plan educational trips and site inspections to introduce the destination to potential international MICE organizers 

(xi) To be a one-stop shop for all MICE related information; 

(xii) To conduct research, studies and survey which will guide the MICE’s strategies globally and ensuring that stakeholders are kept abreast of industry performance and trends; 

(xiii) To sensitize and prepare the local community before and during site visits/inspections, conferences, conventions, sports events exhibition and group incentives on the importance of MICE activities; and 

(xiv) To Oversee and monitor all digital marketing center activities related to promotion of MICE and its implementation; 

(xv) To perform any other duties as assigned by superiors. 

QUALIFICATIONS 

Master’s Degree in Marketing, Business Administration/Commerce in Marketing, Tourism, International Business, Economics, International Relations, Business Communication, Public Relations and Marketing or equivalent qualification awarded by the recognized Higher Learning Institutions. The Master Degree must 7 be directly related to Bachelor Degree/Advanced Diploma 

LANGUAGES 

Proficiency in English and Swahili, the official languages of Tanzania, other international language such ,as French, Germany ,Chinese etc will be added advantage 

EXPERIENCE 

Must have at least eight (8) years and has attained Senior Position level. 

AGE LIMIT 

Not more than 50 years except those in Public Service in which they should not exceed 52 years.

TERMS OF EMPLOYMENT 

Permanent and Pensionable. 

REMUNERATION TTBSS 11 

APPLICATION TIME LINE Fourteen (14) days from the date of the advertisement 

1.1.4. PUBLIC RELATIONS AND COMMUNICATION MANAGER – 1 POST 

EMPLOYER TANZANIA TOURIST BOARD (TTB) 

KEY COMPETENCIES/ ATTRIBUTES 

(i) Several years of relevant work experience in public relations, communications, marketing, or related fields. 

(ii) Previous experience in managing public relations campaigns, media relations, and crisis communications. 

(iii) Proven track record of successfully handling media inquiries and building positive relationships with media outlets. 

(iv) Experience in developing and implementing public relations plans to enhance the image of the Tanzania Tourist Board. 

(v) Knowledge of the tourism industry and its unique PR challenges and opportunities. 

(vi) Ability to devise strategic PR plans aligned with the Tanzania Tourist Board's objectives. 

(vii) Excellent written and verbal communication skills for crafting press releases, media pitches, and PR materials. 

(viii)Demonstrated leadership skills to oversee a team responsible for public relations efforts. 

(ix) Experience in managing and mentoring PR professionals to achieve PR 8 objectives. 

(x) Experience in handling crisis communications and maintaining a positive public image during challenging situations. 

(xi) Creative approach to PR campaigns and strategies to attract media attention and engage audiences.

 DUTIES AND RESPONSIBILITIES 

(i) To manage the Information Communication Technology operations of the Board and ensure their performance and sustainability; 

(ii) To plan and Develop Information Technology Business Continuity and Disaster Recovery plan, ICT policy in relation to IT infrastructure and data for the Board’s; 

(iii) To provide technical advice during procurement of IT software and Hardware; 

(iv) To oversee website design and periodic updates thereof, in close coordination with salient stakeholders; 

(v) To oversee user support on development of ICT solutions for the improvement of ICT systems utilization; 

(vi) To work with outsourced service providers during systems development, network installation to ensure quality standards as well as future user support; 

(vii) To design and maintain procedures, rules and regulations for the development and application of information technology; 

(viii) To ensure that computer architecture in the Board is well planned and approved and has the capability for provision of Network services; 

(ix) Supervise and monitor Implementation of all ICT related activities in the digital marketing center; and 

(x) To perform any other duties as assigned by superiors. 

QUALIFICATIONS 

Master Degree in public relations equivalent qualifications from recognized institutions. The Master Degree must be directly related to Bachelor Degree/Advanced Diploma. 

LANGUAGES 

Proficiency in English and Swahili, the official languages of Tanzania, other international language such ,as French, Germany ,Chinese etc will be added advantage 

EXPERIENCE 

Must have at least eight (8) years and has attained Senior Position level. 

AGE LIMIT 

Not more than 50 years except those in Public Service in which they should not exceed 52 years.

 TERMS OF EMPLOYMENT 

Permanent and Pensionable. 

REMUNERATION TTBSS 11 

APPLICATION TIME LINE 

Fourteen (14) days from the date of the advertisement 


GENERAL CONDITIONS 

i. Applicants must attach an up-to-date Curriculum Vitae (CV) having reliable contacts; postal address/post code, e-mail and telephone numbers; 

ii. All applicants must be citizens of Tanzania; 

iii. People with disabilities are highly encouraged to apply and should indicate clearly in the portal for Public Service Recruitment Secretariat attention or in the email sent to Ernst & Young LLP (EY) for their attention;

iv. Applicants should apply on the strength of the information given in this advertisement; 

v. Applicants must attach their certified copies of the following certificates: - 

 Postgraduate/Degree/Advanced Diploma/Diploma/Certificates; 

 Postgraduate/Degree/Advanced Diploma/Diploma transcripts; 

 Form IV and Form VI National Examination Certificates; 

 Professional Registration and Training Certificates from respective Registration or Regulatory Bodies, (where applicable); 

 Birth certificate; 

vi. Attaching copies of the following certificates is strictly not accepted: - 

 Form IV and form VI results slips; 

 Testimonials and all Partial transcripts; 

vii. An applicant must upload recent Passport Size Photo in the Public Service Secretariat Recruitment Portal or attached to the scaned copy of the CV sent through email address of Ernst & Young (EY); 

viii. An applicant employed in the Public Service should route his/her application letter through his/her respective employer; 

ix. An applicant who is retired from the Public Service for whatever reason should not apply; 

x. An applicant should indicate three (3) reputable referees with their reliable contacts; 

xi. Certificates from foreign examination bodies for Ordinary or Advanced level education should be verified by The National Examination Council of Tanzania (NECTA). 

xii. Professional certificates from foreign Universities and other training institutions should be verified by The Tanzania Commission for Universities (TCU) or National Council for Technical Education (NACTVET) where applicable; 

xiii. A signed application letter should be written either in Swahili or English and Addressed to Secretary, 

Presidents Office, 

Public Service Recruitment Secretariat, 

P.O. Box 2320 and Utumishi Building at University of Dodoma – 

Dr. Asha Rose Migiro Buildings – Dodoma or 

Country Managing Partner, Ernst & Young LLP, EY House, 

No 162/1, Mzinga Way Road 14111, 

Osterbay, P.O.BOX 2475, 

Dar es Salaam, TANZANIA. 

xiv. Deadline for application is 22nd August, 2023. 

xv. Only shortlisted candidates will be informed the date of interview and; 

xvi. Presentation of forged certificates and other information will necessitate legal action; 

NOTE: 

Applications must be sent either through Recruitment Portal by using the following address; http://portal.ajira.go.tz/ (This address also can be found at PSRS Website, Click ‘Recruitment Portal’) or [email protected] Released by: SECRETARY PUBLIC SERVICE RECRUITMENT SECRETARIAT